Aquafina unveils new line of flavored sparkling water
Aquafina is bringing consumers a light and naturally sweetened hydration option with the introduction of a new line of flavored water, Aquafina Sparkling. As the latest innovation from the brand, Aquafina Sparkling serves as the perfect beverage companion for happy bodies everywhere. The new product comes in three delicious fruit flavors - Black Cherry Dragonfruit, Lemon Lime and Orange Grapefruit - and is available in a 12-ounce can containing just 10 calories and the tiniest pinch of Fair Trade Certified sugar for a smooth, crisp finish. Aquafina Sparkling will also be available in a multipack containing two flavors.
"We are always looking for creative ways to respond to consumer demand and preferences, and are thrilled to be expanding our water offering," said Linda Bethea, Aquafina's senior director of Brand Marketing. "With Aquafina Sparkling, we hope to provide our fans with another fun way to keep their bodies happy and hydrated."
Bubbly and refreshing, Aquafina Sparkling highlights the essence of the brand's "For Happy Bodies" mission, which focuses on the feel-good moments that water brings the body after consumption. Aquafina Sparkling will debut a national TV spot in May, featuring an upbeat remix of the song "Come on Get Happy," along with engaging and unique digital, print, retail and local market sampling initiatives.
Beginning today, Aquafina Sparkling is available for purchase at major retailers nationwide. Visit www.aquafina.com for more information, or join the conversation @aquafina #ForHappyBodies.