Pepsi Spire and Jay Pharoah team up to raise your flavor
Jay Pharoah, comedian and Saturday Night Live cast member, is teaming up with Pepsi Spire to inspire consumers to raise the flavor of their favorite Pepsi beverages with totally customizable creations.
To inspire consumers to raise the flavor of their favorite beverages, Pharoah "crashed" the Pepsi Spire fountain at the Arby's restaurant in New York City that recently opened near Times Square.
Through virtual technology, Jay appeared on the machine's digital touchscreen to the delight (and sometimes surprise) of unassuming guests – he challenged some to dance-offs, serenaded a few, introduced a couple of new characters and ultimately, helped fans create their very own Pepsi Spire concoctions.
Watch the shenanigans unfold.