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PepsiCo brings latest promo to Snapchat

PepsiCo's new "Get It While It's Hot" campaign includes interactive mobile packaging that allows fans to unlock special geofilters and lenses via Snapchat. "We know Pepsi fans love spending time on Snapchat, and we are excited to offer them a chance to Snap their way to one of 1,000 gaming consoles, a trip to Lollapalooza or a Conan show meet-and-greet," said Director of Marketing Lauren Cohen. Read full story. 

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