Starbucks Doubleshot Launches Coffee & Protein
Source: PAB News, February 23, 2015
Starbucks is aiming to capture consumers’ evolving functional needs with Doubleshot Coffee & Protein. The new beverages give on-the-go consumers the lift from coffee and the power of protein by delivering a great-tasting combo of bold Starbucks coffee and 20 grams of dairy protein per can.
Doubleshot Coffee & Protein crosses over into the two fastest-growing beverage categories -- Energy/Coffee and Value-Added Protein. It is the newest member of the Starbucks Doubleshot family, which also includes an Energy & Espresso line that continues to outgrow its category, finishing 2014 up 13 percent versus the previous year.
Available in 11-ounce single-serve cans in three flavors -- Vanilla Bean, Dark Chocolate, and Coffee -- Starbucks Doubleshot Coffee & Protein will be supported by the “Double the You” digital campaign and national sampling starting in May.