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Mountain Dew brings "Dewey Ryder" into new campaign

BBDO's new campaign for Mountain Dew brings back Danny McBride as the clueless "Dewey Ryder" who thinks he's going to get to compete in his first NASCAR race in a Mtn Dew car that's been modified with nitrous tanks and a minifridge. The anthem spot is running on YouTube and digital, with shorter TV versions, and social content across Snapchat, Facebook, Twitter and Instagram.

MediaPost Communications (3/22),  The Drum (Scotland) (3/22)  

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