Mountain Dew Issues Open Call for New Green Label Sound Artist
Source: PepsiCo News, December 1, 2014
Mountain Dew, in collaboration with SoundCloud and with the support of former Green Label Sound artist, RAC, has launched a national search for the next up-and-coming music artist with Green Label Sound: Open Call.
Designed to give emerging artists a stage for exposure, the contest will award one lucky winner with a $50,000 grant to record an EP, the ability to tap RAC for career advice, a music video and the opportunity to take the stage in 2015 at the Green Label House during SXSW, the premiere music event for emerging artists.
Aspiring musicians across all genres can visit https://promotions.soundcloud.com/greenlabelsound through December 26 to submit an original piece of work for consideration by a panel of judges, including RAC and Marc Ecko, music industry insider and founder and chief brand officer of Complex. Ten semi-finalists will be selected and the contest winner will be chosen through a combination of judges' input and consumer votes submitted from January 19-30, 2015. PepsiCo employees are not eligible to win.
“So many of today’s biggest artists began their careers by simply uploading their music and sharing it online,” said Greg Lyons, vice president of Marketing, Mountain Dew. “Through Green Label Sound, Mountain Dew has a rich history of giving emerging artists the support and platform they need to make it big. We are proud to continue that legacy, and to be part of introducing the world to the new sounds that will continue shaping youth culture.”