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Pepsi taps country star Dierks Bentley for ‘Generations’ campaign

PepsiCo has signed up country music star Dierks Bentley as spokesman for its relaunched loyalty program, Pepsi Stuff. The brand is sponsoring the singer's tour, and loyalty program customers can choose rewards such as tickets to see the star perform as well as picnic tables, beach bag coolers and retro Pepsi items. The Drum (Scotland) (5/21) 

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