Sierra Mist Natural Voted Product of the Year™
Source: PAB News, March 2, 2012
More than 50,000 consumers spoke up and voted Sierra Mist Natural ‘Product of the Year,’ in the largest consumer-voted awards program for consumer packaged goods innovation. Product of the Year accepts entries that demonstrate innovation and were launched within the previous year.
"We don't tend to enter many" product award competitions, said Simon Lowden, Chief Marketing Officer at Pepsi Beverages North America. "To have more than 50,000 consumers speaking to you, voting for you, it's a good thing."
For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%.
“Winning product of the year validates what we already knew, consumers love the great taste of Sierra Mist Natural, that it’s made with real sugar and nothing artificial,” said Jaylon White, Associate Marketing Manager, Sierra Mist.